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Built for Fitness Coaches

More than a website. A system built to grow.

You don't just need a pretty site — you need a digital ecosystem that works as hard as you do. Websites, web apps, brand identity, and business strategy. All built by a coach who's done it himself.

Book a Connection Call → See Our Work
20+
Years in Fitness
100%
Custom Built
0
Templates Used
holiathlete.com
● Train Intentionally

Become an
Athlete for Life.

Fitness coaching for first responders, busy professionals & comeback athletes.

Start Free Trial →
20+
Years
500+
Athletes
100%
Custom
holiAthlete.com
Athlete for Life App
Athlete for Life App
hayhayfitness.com
Michael Hayward

Transform Your
Body, Mind & Life

Purposeful training that challenges both body and mind.

15+
Years Exp
3+
Sports Med
Start Your Transformation
HayHay Fitness
Sound Familiar?

You know how to change lives.
Your online presence doesn't show it.

You've invested years mastering your craft. But when someone Googles you, what do they see?

🧩

"My site looks like every other trainer's."

Cookie-cutter templates don't capture what makes your coaching unique. You blend in when you should stand out — and potential clients scroll right past.

⏳

"I spend more time on tech than on clients."

Dragging and dropping. Watching tutorials. Wrestling with plugins. That energy should go to the people who need you — not your website builder.

📉

"People visit but never sign up."

Traffic without conversion is wasted potential. Your online presence should be your best salesperson — working 24/7 to turn visitors into paying clients.

MiStudio
MiStudio
20+
Years Coaching
∞
Attention to Detail
Why MiStudio

Built by a coach who's living it — not just designing it.

MiStudio isn't a typical agency. It's led by a coach with 20+ years in fitness who built his own platform from the ground up — the Athlete for Life app, a gamified coaching ecosystem, corporate wellness systems, and more. Every decision comes from real experience running a coaching business.

🎯

Industry-native insight

We know what your clients look for, what makes them convert, and what keeps them coming back.

⚡

Full-stack capability

From a landing page to a full web application with databases and user auth — we build it all.

🧠

Strategy, not just design

We help you think through your digital ecosystem — what tools you need, what you don't, and how it all connects.

🔧

Full ownership, zero lock-in

You own everything. No proprietary platforms, no hostage situations, no surprises.

What We Do

Websites. Apps. Strategy. Brand.
Everything your coaching business needs.

We don't just make things look good — we build systems that grow your business.

01

Coaching Websites

A custom-built site designed to convert visitors into paying clients. Not a template with your name on it — a fast, mobile-first experience that communicates your value in seconds and makes booking effortless.

Landing Pages Multi-Page Sites SEO Lead Capture Mobile-First
02

Web Applications

Your own client-facing platform — think workout tracking, login-protected dashboards, membership portals, or booking systems. Full-stack apps built from scratch that you own completely, not another monthly subscription to someone else's tool.

Next.js React Supabase PWA User Auth Dashboards
03

Business Strategy & Systems

Before we build anything, we map out how your entire digital business should work — which tools you actually need, how clients move from discovery to purchase, and where you're losing people. Strategy first, execution second.

Tech Stack Audit Client Journey Automation Growth Strategy
04

Brand Identity

Logo, color palette, typography, and visual language that makes you recognizable everywhere — from your website to your Instagram to the shirt your clients wear. A cohesive brand system, not just a logo file.

Logo Design Brand Guidelines Visual Identity Social Templates
The Process

From conversation to launch.

A streamlined process that respects your time and delivers results.

1

Discovery

We talk about your brand, your clients, and your goals. No forms — just a real conversation.

2

Design

You'll see mockups and wireframes before a single line of code is written. Revisions are built in.

3

Develop

Custom code, no templates. Performance-optimized, mobile-first, and built for real-world use.

4

Launch

Go live with confidence. We handle deployment, DNS, analytics, and post-launch support.

Our Work

Built with purpose. Launched with pride.

Real projects for real coaches. Here's what intentional work looks like.

holiathlete.com
holiAthlete Academy website
Coaching Website

holiAthlete Academy

A high-converting marketing site for a fitness coaching business targeting first responders, busy professionals, and comeback athletes. Designed to tell a story, build trust, and drive trial signups.

Custom HTML/CSS/JS Responsive SEO Conversion-Optimized
Visit Live Site →
app.holiathlete.com
Athlete for Life Platform dashboard
Full-Stack Web Application

Athlete for Life Platform

A complete gamified fitness platform — workout tracking with progressive overload AI, XP and skill point systems, coach dashboards, form check reviews, corporate wellness tools, team leaderboards, and PWA for mobile install. The entire digital backbone of a coaching business.

Next.js Supabase PWA Vercel Gamification AI
Visit App →
hayhayfitness.com
HayHay Fitness website
Coaching Website

HayHay Fitness

A comprehensive coaching website for personal trainer Michael Hayward — service tiers, client testimonials, transformation stories, and integrated booking. Designed to convert visitors into long-term coaching clients.

Next.js Responsive SEO Calendly
Visit Live Site →
Investment

Transparent pricing. No surprises.

Every project is scoped to your goals. Here's where most coaches start.

🚀

Launchpad

Best for: Coaches who already have a logo and brand — you just need a professional site that converts.

$2,000 starting
One-time investment · ~2–3 weeks
  • Custom-designed website (1–3 pages)
  • Mobile-responsive, fast-loading
  • Booking integration (Calendly, etc.)
  • Contact forms & CTA optimization
  • SEO foundations & Google indexing
  • Domain setup & deployment
  • 2 rounds of revisions
Let's Talk →
💎

Brand Build

Best for: Coaches starting fresh or rebranding — you need the full package: a professional identity and a site built around it.

$4,000 starting
One-time investment · ~4–6 weeks
  • Custom multi-page website
  • Logo design & full visual identity
  • Color palette, typography & brand guidelines
  • Social media templates (IG, stories)
  • Analytics & conversion tracking
  • Mobile-responsive, SEO-optimized
  • 30 days post-launch support
Start Your Project →
⚡

Full System

Best for: Coaches ready to own their platform — a custom app with client logins, dashboards, and tools that replace your monthly subscriptions.

$8,000+
Scoped per project · Ongoing retainer available
  • Custom full-stack web application
  • Client login, dashboards & profiles
  • Workout tracking, programming, or booking tools
  • Database architecture & API integrations
  • Brand identity & marketing site included
  • PWA (install on phone like a native app)
  • Business strategy consulting & ongoing dev support
Book a Consultation →
Kind Words

What it's like to work with us.

"Antonio didn't just build me a website — he understood my coaching business inside and out. The site he delivered converts better than anything I could've built on my own. Worth every penny."
M
Michael H.
HayHay Fitness
"What sets MiStudio apart is that they actually understand the fitness industry. I didn't have to explain what a coaching funnel looks like or why social proof matters. They just knew — because they've built it for themselves."
J
Jason C.
Coaching Client

Ready to build something
intentional?

Your coaching business deserves more than a template. Let's talk about your vision and build a system that grows with you.

Book a Free Connection Call → Email Us